Audiences and Institutions Essay

Component II-Question 2-Audiences and Institutions

In the film industry, marketing is a huge part of it. Promoting the movie around the world is what get the audience to go to the movie theaters to watch them. The more viewers, the more money is received.

In the movie, Black Panther, many marketing tactics was used. The movie made approximately $361 million dollars in the first week alone. There are many ways to distribute the movie into the world, Black Panther showed that. During the NBA Finals game, the debut of the trailer was shown, this was a good marketing tactic because there were so many viewers. I remember seeing the trailer during the NBA Finals game, I was so into it with all the lighting and action. Another marketing tactic was when Marvel Studios hosted a New York Fashion week event, showing the different clothing that were presented or inspired by the movie. This was an example of the marketers trying to appeal to a different form of art.

Another movie, that used many marketing tactics is Spider-Man: Homecoming. The marketing tactics used in this movie was when Marvel Studios released merchandise before the movie came out. They wanted to increase the intensity of the movie. The marketing team wanted to include kids, so they used toys and other products to catch their attention. The new Spider-Man game for PS4 also helped with the tactics. Spider-Man is a Marvel superhero, so kids would be attracted to him instantly.
In the movie, Jurassic World used marketing tactics by including companies such as Legos to make games and toys. Using cross promotion by even having Jurassic World themed candy. The merchandise release was a big release. Limited edition DVD sets were sold as long with posters. Comcast is parent company with Universal Studios which allowed them to acquire TV spots. By rerunning older movies, it allowed the viewers to remember how good the old movies were.

All in all, marketing provides a great contribution to the film industry. Marketing gives movies the attention from many viewers around the world. Through my examples, it shows that marketing works. Marketing is more than important in the film industry.